[경영학] 넥슨의 마케팅 전략(영문)

경영학 넥슨의 마케팅 전략(영문)
[경영학] 넥슨의 마케팅 전략(영문).ppt

목차
History
What is NEXON?
Products
Kart Rider
Marketing Strategy of Kart Rider
Game Market
Competitors
S.W.O.T
Opportunity
Future Strategies
ㄴ Realistic Strategy #1,#2,#3,#4
ㄴCreative Strategy #1,#2
References

본문
Foreign Market (Japan, China)
Character Item Industry

(손오공 동아연필 국제상사 etc.)
Mobile Game Market

Answer No.2
“Sustainable upgrade”
E.g This game succeed to “Kart Rider” so anyone who enjoyed “Kart Rider” would be interested in this upgraded game.

본문내용
ame
2. Everybody’s Favorite
PAGE:3
Let’s Talk About
History
What is NEXON?
Products
Kart Rider
Marketing Strategy of Kart Rider
Game Market
Competitors
S.W.O.T
Opportunity
Future Strategies
ㄴ Realistic Strategy #1,#2,#3,#4
ㄴCreative Strategy #1,#2
References
PAGE:4
NEXON-Story
1994NEXON established by Kim Jung-Joo ( 김정주)
1996 – NEXUS: The Kingdom of the Wind
1997 – Korea’s IMF → The Kingdom

 

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